About

My mission is to make pain-free surfing possible for everyone.

I discovered my love for surfing four years ago. Despite being landlocked in Berlin, I made it a point to spend as much vacation time as possible on surf beaches. However, I struggled with pain in the rib area from the start. When surfing without a wetsuit, the pain became unbearable—so much so that I was essentially knocked out after only two weeks of surfing in Sri Lanka.

As I prepared for my next surf trip, I dreamt of a lightweight, high-quality, and reasonably priced rib guard that would work for every surfer. Dissatisfied with the products available, I decided to build one myself. Consulting with medical professionals and orthopedists, I gathered insights on what the perfect solution should entail and began prototyping.

With the invaluable support of an amazing beta tester community, I developed Heeru with real-time feedback on materials, function, and fit. This community is my driving force, as they share stories about their pain journey and how Heeru has helped them surf freely again.